Rick Oleshak
Rick Oleshak is currently vice president of marketing for AB Mauri North America.
Oleshak leads the brand marketing strategy and development process for the baking ingredients company and manufacturer of iconic Fleischmann’s Yeast. He has led the company's forward-thinking exhibitions at previous IBIE events including virtual reality (2016), a baking-themed art gallery (2022) and a walk along Baker Street in London (2022) before this year's retro 1980s installment.
In 2020, he added a global role to his responsibilities: a global strategic marketing director position for AB Biotek, a sister division focused on fermentation solutions and technical support for the consumer alcohol, bioethanol and nutrition industries.
He joined AB Mauri in January 2014 after spending more than 13 years with Anheuser-Busch InBev in both brand marketing and public relations. At Anheuser-Busch, Oleshak was the director of the Stella Artois, Hoegaarden and Leffe brand teams in the United States. He led and championed the brand creative development process, advertising, packaging and communications for the Belgian beer lineup and several other prominent brands including Michelob ULTRA, Landshark, Rolling Rock, Grolsch and O’Doul’s.
Previously, Oleshak served as manager of communications for NASCAR in Daytona Beach, Florida. There he was responsible for coordinating national and local communications efforts for more than 32 racing events annually, including the high-profile Daytona 500. Oleshak also spent more than three years with the NBA’s Orlando Magic during the team’s playoff runs with all-star players Shaquille O’Neal and Penny Hardaway as well as six-month internship with the Los Angeles Dodgers baseball organization.
He earned a Bachelor of Arts degree in Telecommunication (broadcast journalism) from the University of Florida and a Master of Sports Administration from Ohio University. Oleshak has been involved in Ladue Chapel Presbyterian Church, the Mighty Oakes Heart Foundation and local youth sports. He also is a member of the board of trustees for the Grain Foods Foundation.
Oleshak and his wife and son reside in Webster Groves, Missouri.
Sessions
- Storytelling Your Corporate & Brand Messages Through Podcasting *Translation Services Available
- Monday, September 15 • 11:00 AM - 12:00 PM PT
- A Sit-Down With Celebrity Baker Duff Goldman *Translation Services Available
- Monday, September 15 • 1:00 PM - 1:40 PM PT